"I have built my life between Belgium and China, navigating different cultures, mindsets, and ways of working.

Over time, this journey shaped a clear conviction: real strength lies in openness.

When I first arrived in Belgium, the contrast was striking. I found myself between two worlds learning how people think, communicate, and build trust, without aligning with one side over the other. What once felt like tension gradually became clarity.

Through years of working with companies across Europe and China, I came to see a consistent pattern: misunderstandings rarely stem from a lack of goodwill or capability, but from differences in assumptions, expectations, and ways of making decisions.

That experience also shaped how I work and who I am as a partner.

I am not the reserved, accommodating profile some expect from a Chinese professional. Eighteen years in China gave me respect for relationships, patience, and the importance of how things are said. Twenty-one years in Belgium taught me to speak up, engage as an equal, and say what I think even when it is uncomfortable.

I kept what matters from both worlds:

• I speak directly — if something is heading in the wrong direction, I say so

• I treat everyone the same — a CEO in Antwerp and a factory manager in Ningbo deserve the same honesty and the same respect

• I stay polite, always — not as a tactic, but as a standard

• I know when to slow down — not every conversation should be pushed forward

In 2022, I founded Crossroads to turn this understanding into meaningful impact.

Because meaningful cooperation is not built by avoiding differences.

It begins by meeting them at the Crossroads."

— Jing Sun, Founder